Apr
2
2012
Creativity Bias

Creativity Bias

Arts aren’t given the same emphasis in schools as other subjects.

“You want to be an artist? I hope you like Ramen noodles.”

But this may be more of a problem than we thought. Creativity, is an attribute that CEOs and engineers alike believe is key to progress, and something that our technology-obsessed culture might be diminishing. That’s because creativity requires special kinds of tolerance, like the ability to work with ambiguity and uncertainty.

It seems that it’s vogue to voice support for creativity, but quite another thing to make decisions that promote it.

When people are genuinely confronted with a complex problem, they are under-prepared and under-conditioned to deal with it.

In this article on CNN.com, Amanda Enayati discusses some of the reasons creativity runs into barriers. She quotes Wharton School of Business Professor, Jennifer Mueller. “We are intolerant of uncertainty in general. The more creative something is, the more novel it is. And the more novel it is, the greater the uncertainty we are likely
to have about its feasibility.” These negative associations tend to be unacknowledged, and there is evidence that they are unconscious, as in the case of executives who demand creativity but continue to reject creative ideas.

Sir Ken Robinson’s acclaimed TED talk about the collision between education and creativity, is a must see for those concerned with the questions surrounding creativity in education.

The ability to think outside the box extends beyond acrylic paint. It’s vital to every aspect of life, from improving relationships to creating new fuel sources.

What changes would you suggest to schools to promote creativity in your children’s education?

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