How Great Businesses Think Differently
Companies are often too money-driven to actually make any money.
Great companies use different mindset. It actually isn’t all about the bottom line.
These wildly successful companies like Google and Amazon make money in a different way. Instead of clawing their way to the top by any means necessary, they consider the bigger picture: How they can improve society as a whole.
These companies have six common factors that make them so successful:
1. A common purpose
(Create an identity, not just a mission statement)
2. A long-term focus
(Know where you’re going!)
3. Emotional engagement in the workplace
(Make it fun to go to work, and everyone will work harder and better)
4. Partnership with the public
(Get people involved and mutually help each other)
(Never be satisfied, always improve)
6. Self organization
(Create and rely on relationships, not rules)
These companies see incredible results. Such as more flexibility and stability under change, long-term perspective thinking, more dedicated and creative workers, more opportunities and sustainability, and more overall PROFIT.
And who wouldn’t want that?
So why do so many companies still use a cold and traditional approach to management, when these more socially-based tactics obviously work better?
The study implies that our Capitalist society makes it easy for businesses to ignore everything but the bottom line.
But by only looking at the numbers, many businesses are missing out on the larger equation…
…which is much more than forcing workers into cubicles for another 10 hours of overtime without pay.
Who wants to work under those conditions?
Let people trust each other and build on each other’s creativity. Help the community and get involved in symbiotic relationships. Develop an atmosphere and personality of the company, not just a business plan, and never stop improving.
Hey, it worked for Google.
Kanter, R. (2011). How Great Companies Think Differently. Harvard Business Review, 89(11), 66-78.